Here’s to a great 2025 - A Note from Kevin, January 1st

Here’s to a great 2025.

Today, as I always do on January 1st, I’ve taken time to reflect—a moment to slow down, take stock, and consider the year ahead. 2024 was far from easy, but it was undeniably rewarding.

First, I want to express my deep gratitude for the team at Hart & Cru. Some of you have spent years building the foundation of what we stand for—strengthening relationships with growers, importers, strategic partners, and, most importantly, our customers. Your passion and dedication to showcasing the brilliance of the wine world and the lifestyle it creates are unmatched.

"Growth" is a complex word—one our society often ties to metrics and percentages. But for us, it’s always been about more than numbers. It’s about meaningful progress, purpose, and building a sustainable future for every member of our team. I am proud of what we’ve achieved together and the intentionality behind every step forward, even in the face of challenges.

Second, I am constantly amazed by the support of our customers and guests. You continue to champion not just our work but also the winemakers and growers whose stories we share. The wine industry may face its own set of trials—declining trends, shifting markets—but at Hart & Cru, we’ve found ways to tune out the noise. We focus on what inspires us: celebrating the culture of wine and the stories behind each bottle.

A quote that resonates deeply with me is: “Wine is not a luxury beverage; it is a cultural asset.” It reminds me of how small we are in the grand scheme of things and how wine connects us to a rich, shared history. At Hart & Cru, our goal is simple: to bring people together around a table, a shared bottle, and meaningful conversation. It’s about connection, culture, and widening perspectives in a way that feels both personal and profound.

Third, I’m incredibly proud of how we work. From the very beginning, I set out to build something different—a business that was both world-class and true to who we are. I’ve learned a great deal from mentors who shaped my thinking, but I knew I needed to carve out a path that felt authentic to us.

This journey hasn’t been easy, but that’s part of the process. As the saying goes, “If it were easy, everyone would do it.” Over time, the challenges have shaped us, and the systems we’ve created have become our own. Every team member has played a role in this evolution, and together, we’ve built something unique. I’m proud of how we tackle challenges—with respect, collaboration, and a shared determination to succeed.

As we step into 2025, I feel a mix of excitement and nervous anticipation. Every year brings new hurdles, and 2024 was no exception. Hard decisions had to be made, and while I may not have gotten everything right, I’ve learned from each one. The strength of our team makes every decision easier, and with this cru, I feel confident that 2025 will be extraordinary.

So here’s to the year ahead. Let’s go.

Cheers,
Kevin