THE STORY BEHIND THE SHIRT

As the story goes, it all started on a winding road trip through the hills of Chianti Classico in 2023. The Hart & Cru team was packed into a rental car with Kevin at the wheel, taking the curves with a little too much Italian inspiration.

Somewhere between Panzano and a tiny hilltop village, the back seat finally had enough. From behind came a sharp and slightly desperate call: “KEVIN!”

Half the team burst into laughter while the other half held on tight and questioned their trust in the driver. Someone remembered a famous movie moment where the same name is yelled, and from that point on the joke stuck.

Now it is a tasting room tradition. Spend an afternoon at H&C and you will probably hear someone call out “KEVIN!” followed by a round of laughter. It has become part of the culture, the camaraderie, and the fun.

Here is to many more stories from the CRU.

- Printed locally by our friends at Cincinnative in Northside, Cincinnati -

Kevin

Material: 100% Ring Spun US Cotton

Shirt: Comfort Colors Heavyweight 1717 Tee Shirt