Beaujolais, No Longer the Underdog
No Longer The Underdog Story
Beaujolais truly has found its place.
Thanksgiving & Beyond
Sommeliers and wine lovers have been in on the secret for years: the best domaines in Beaujolais hold a special place in our hearts—and our glasses. Gamay brings the goods with lush, vibrant fruit, zingy brightness, and that unmistakable lift that keeps every sip exciting. They’re perfect for the season and can handle anything you throw at them, from midweek takeout to a full-on holiday feast. And when the guest list grows—family, friends, neighbors—these bottles always have your back.
When November hits and the leaves start to fall, there’s no question—we’re grabbing bottles from the Cru Villages of Beaujolais. These wines are a year-round favorite, but something about autumn—and Thanksgiving in particular—feels like their ultimate vibe. With their juicy fruit, fresh acidity, and crowd-pleasing versatility, they’re a natural for the holiday table, from turkey to stuffing and everything in between.
Each Cru ( Village ) has its own personality:
• Saint-Amour: Charming and versatile.
• Juliénas: Bold and spicy.
• Chénas: Floral and elegant.
• Moulin-à-Vent: Age-worthy and complex.
• Fleurie: Graceful and aromatic.
• Chiroubles: Bright and fresh.
• Morgon: Earthy and powerful.
• Régnié: Fruity and approachable.
• Brouilly: Juicy and vibrant.
• Côte de Brouilly: Mineral-driven and structured.
These are just a taste of what the region’s top farmers are crafting in the rolling hills of Beaujolais. Walking past the old stone walls of the lieu-dits in Fleurie—built generations ago to protect these treasured vineyards—you can feel the history and devotion behind every bottle. Standing high on the Côte du Py in Morgon, it’s impossible not to feel the raw energy of the land that shapes some of Beaujolais’ most legendary wines.
Generations of passion have gone into these bottles, and today they’re some of the most joyful, crushable wines you can bring to the table. Beaujolais isn’t just for the wine nerds anymore—it’s about connection. Between farmers and their vines, and between your crew and the bottle in front of you. Whether it’s a holiday feast or a laid-back hang, these “gulpable” wines are here to set the vibe and keep it flowing.
Cheers to a season of Beaujolais!
the CRU
